NY-based Northern Lights has signed seasoned editor Greg Letson for east coast representation. With over two decades of experience cutting commercials, broadcast promos, short films, music videos and documentaries, Letson has earned numerous accolades for his advertising work, including earning a 2008 AICE Award for his PSA for the Library of Congress through the Ad Council. He has edited spots for top brands including Coca-Cola, Visa, Reebok, Ford, Mercedes-Benz, Bayer, Citibank, Olay and Trojan, collaborating with agencies such as ChiatDay, McCann-Erickson, BBDO, Saatchi, JWT, Arnold Worldwide and Creative Artists Agency (CAA). Letson will edit select projects through Northern Lights.
Click HERE to view Letson’s reel.
Notes Northern Lights Executive Producer Robin Hall, “Many, many years ago, Greg and I were in a band together for about five minutes. The band didn’t work out but we’ve stayed in touch. Greg is a master storyteller who brings a sense of enthusiasm and excitement to each new project. His abilities as a musician and visual artist add an extra dimension to his editorial skills.” Adds Letson, “Northern Lights is a quality company with talented people that happen to be really nice too! I’m looking forward to being able to work in this dynamic environment.”
Armed with a degree in Broadcasting & Film from Boston University, Honolulu native Letson learned the ropes of post production hands-on as an apprentice to a top industry editor and never looked back. He has cut projects through a number of NYC’s top editorial facilities including Red Car, Fluid, Hooligan, Cabana and The Big Picture. Thriving on diversity, Letson’s work spans a wide variety of genres, spanning cinematic visual storytelling, character-driven comedy and docu-style branded work.
About Northern Lights
Northern Lights is a thriving bi-coastal (NY/SF) editorial and post production boutique featuring filmmakers and visual artists with a passion for telling stories.
From Promax and Emmy-winning TV branding to commercials, film and Internet content, Northern Lights has been a destination for original ideas since 1995.
The company’s award-winning talent is continually creating new ways to interpret footage for all modern delivery platforms. Their unmatched ability to shape ideas into focused content for brands is fed by a creative environment that fosters trying new things and taking risks.
Northern Lights teams up with sister companies Mr. Wonderful for design, www.mrwonderful.tv, SuperExploder,www.superexploder.com, for composing and audio post, and Bodega, www.bodegastudios.com, for creative assignments and production. Working together, they’re a powerful one-stop resource that tailors their offerings to each individual client and filmmaker’s needs.