promax

Bicoastal (NY/LA) editorial house Northern Lights and sister companies production boutique Bodega, motion design studio Mr. Wonderful and audio shop SuperExploder had a big presence at the 2013 PromaxBDA Awards with 8 wins for their 2012 – 2013 promo work.

SpikeTV’s offbeat piece for conjoined twins Dan Duffy and Ethan Duffy took home a Gold for Funniest Promo, handled by SuperExploder Sound Designer/Mixer Jody Nazzaro.

Nazzaro’s work on SpikeTV’s celebration of Bellator FC, featuring an aggressive and bloody preview of the tough sports tournament’s return to the network, earned a Bronze for Television Video Presentation: Sports Programs.

USA Network detective comedy/drama series Psych’s silly detectives Shawn Spencer and Burton “Gus” Guster get into the groove Madonna-style with lyric-filled banter leading up to her Super Bowl performance, taking home a Gold award for Comedy Program Spot. Additionally, a Bronze award was given to the USA Psych 7.0 “Launch Phrase Finder” promo. The creative team included Bodega Co-Creative Directors Adam Reid and David Gioiella, Northern Lights Editor George Carty, Smoke/Lustre Artist Chris Hengeveld, SuperExploder Sound Designer/Mixer Ted Gannon and Composer David Brent.

WWE brews up excitement for the 3-hour launch of Raw with an unusual game of “Telephone” chock-full of WWE star wrestlers, taking home a Gold Award for Live Event Spot with Northern Lights editor David Gioiella, Smoke/Lustre Artist Chris Hengeveld and SuperExploder Sound Designer/Mixer Ted Gannon. The deadpan spot also earned a Gold award for Holiday/Seasonal/Special Event and a Bronze award for Copywriting.

Bodega and director Jonathan Keeton teamed up with NBC Sports to deliver full-throttle football excitement with Faith Hill in the 1:40 game opener for NBC’s Sunday Night Football, which earned a Gold award for Art Direction and Design Sports. The team included Bodega Executive Producer Clint Goldman, Co-Director Jonathan Keeton, Line Producer Becky Morrison, Northern Lights Editor Alan Chimenti and Executive Producer Robin Hall.