Courtesy PromaxBDA
Sister companies BODEGA, Mr. Wonderful, Northern Lights and SuperExploder have snagged a combined total of 20 PromaxBDA North America Award nominations. The four houses work together to curate a one-stop shop for client needs: BODEGA for creative assignments and production, Mr. Wonderful for design, Northern Lights for post-production and SuperExploder for sound.
PromaxBDA recognizes the yearlong collaboration of these studios and their colorful, poignant and often touching digital advertising. Among their elaborate 2016 portfolios, the companies have heralded Thursday Night kickoff for NBC Sports, made history with the iconic comedy duo Key and Peele for MTV, and even coined the viral (and virally important) “Day with the Girls” PSA for Breast Cancer Awareness Month with BET. The winners will be announced at the PromaxBDA Awards on June 8th in Los Angeles.
Take a look at the full slate of nominations for the studios below:
ENTERTAINMENT PROGRAM CAMPAIGN
title: MTV “VIDEO MUSIC AWARDS: KEY & PEELE”
companies: BODEGA, Northern Lights, SuperExploder
SPORTS – EDITING
title: NBC SPORTS “OLYMPICS: GAME TIME”
companies: BODEGA, Northern Lights, SuperExploder, Mr. Wonderful
title: NBC SPORTS “THURSDAY NIGHT FOOTBALL: SHOW OPEN”
companies: BODEGA, Northern Lights, SuperExploder, Mr. Wonderful
SPORTS – BEST USE OF MUSIC
title: NBC SPORTS “THURSDAY NIGHT FOOTBALL: SHOW OPEN”
companies: BODEGA, Northern Lights, SuperExploder, Mr. Wonderful
BRAND INTEGRATION PROMO
title: NBCUNIVERSAL “MAZDA: DRIVE FOR GOOD”
companies: BODEGA, Northern Lights, SuperExploder
LOGO DESIGN
title: TBS “FULL FRONTAL WITH SAMANTHA BEE: LOGO DESIGN”
companies: MR. WONDERFUL
PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN
title: BET “DAY WITH THE GIRLS” BREAST CANCER AWARENESS MONTH PSA
companies: BET Networks, BODEGA
EXTERNAL MARKETING OR SIZZLE
title: USA/SYFY BRANDWORKS “CONTENT STORY” REEL
companies: NBC Universal, Northern Lights, SuperExploder
COPYWRITING
title: USA/SYFY BRANDWORKS “CONTENT STORY” REEL
companies: NBC Universal, Northern Lights, SuperExploder
OUT-OF-HOUSE PROGRAM PROMO
title: HALLOWEEN ON TODAY
companies: NBC News Marketing, BODEGA, Northern Lights, SuperExploder
NEWS – PROGRAM PROMOTION
title: HALLOWEEN ON TODAY
companies: NBC News Marketing, BODEGA, Northern Lights, SuperExploder
BRAND INTEGRATION NETWORK PROMOTION
title: COMING ATTRACTIONS: “SOUTHERN FAIR TENDERS” – POPEYES
companies: Viacom Velocity, SuperExploder
SPORTS – DIRECTING
title: SPIKE SPORTS LAUNCH
companies: Spike, SuperExploder
SPORTS PROGRAM SPOT
title: SPIKE SPORTS LAUNCH
companies: Spike, SuperExploder
SPORTS CHANNEL IMAGE PROMOTION
title: SPIKE SPORTS LAUNCH
companies: Spike, SuperExploder
TOTAL PACKAGE PROGRAM (ART DIRECTION & DESIGN)
title: SPIKE SPORTS LAUNCH
companies: Spike, SuperExploder
ENTERTAINMENT PROGRAM SPOT
title: INK MASTER: COLOR BATTLE
companies: Spike, SuperExploder
DIRECTING
title: INK MASTER: COLOR BATTLE
companies: Spike, SuperExploder
NON-FICTION PROGRAM CAMPAIGN
title: RUPAUL’S DRAG RACE ALL STARS 2
companies: Logo, SuperExploder
NON-FICTION PROGRAMMING PROMO
title: RUPAUL’S DRAG RACE SEASON 8 – LAUNCH PROMO
companies: Logo, SuperExploder
Catch the full list of nominees HERE.