Park Pictures, Bicoastal/London director Lance Acord and David&Goliath, LA/London/Toronto capture the whimsy of a child’s imagination in a new Kia :60, “Sweet Dreams,” for broadcast and cinemas. With storybook charm and meticulous attention to detail, the spot follows a boy’s drive through a San Francisco like we’ve never seen. The vivid dreamscape represents the child-like giddiness an all-new Optima may induce.

“Sweet Dreams” opens on a boy asleep in his car-shaped bed. His closet doors throw open to reveal a city glowing like Oz in the distance. Now awake and beaming with wonder, the boy and his car bed depart the bedroom for the road to town. En route, he passes rockets launching, buzzing airplanes and darkened forests. The boy then reaches the city, zooming past trolley cars and adults seemingly frozen in time. Crossing the Golden Gate Bridge, he’s accompanied by white stallions and medieval knights, followed by a snow-kissed mountain pass. In the mountains, the boy travels parallel to a train occupied by animals sipping tea in tuxedos and a golden-haired girl. The boy and girl exchange waves, then he speeds headlong into a tunnel, exiting the other side a full-grown man in a 2011 Optima. As the man races through a real city, the voiceover declares, “No one ever dreamt of driving a midsized sedan… until now.” The man watches a rocket ship blast up into the cosmos as we supers appear on screen for Optima and Kia.

About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving.

In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants. More recently, Park joined forces with writer/director/producer Galt Niederhoffer under the moniker ParkPlum. The division will develop feature films, documentaries and shorts.
Credits:
Client: Kia Motors
Product: 2011 Optima
Title: “Sweet Dreams” :60
Airdate: 12/10/10 (theaters), 12/25/10 (broadcast)

Production Company: Park Pictures, Bicoastal/London
Director/DP: Lance Acord
EP/Owner: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Producer: Pat Frazier
Production Designers: Tom Foden & Colleen Atwood

Agency: David&Goliath, LA/London/Toronto
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate Creative Director: John Battle
Copywriter: Noah Phillips, Linda Knight
Art Director: Joseph Danluck
Executive Producer, Managing Director: Carol Lombard
Executive Producers: Christopher Coleman, Paul Albanese
Agency Producer: Mary Ellen Duggan

Editorial: Rock Paper Scissors, Bicoastal
Editor: Angus Wall
Editorial Executive Producers: CL Weaver & Cassie Hulen
Editorial Producer: Esther Gonzalez
Editorial: Spinach
Editor: Adam Bright

VFX, Finishing & Color Correction: d train fx
Lead VFX Artist & Colorist: Ben Gibbs
2D Artist: Casey Price
2D Artist: Yosh
2D Artist: Andy Edwards
2D Artist: Lauren Riedel
Executive Producer: Dan Connelly
VFX Producer: Bernadette Castillo
Post Producer: Shannon Preece

Music: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Senior Producer: Adrea Lavezzoli
Sound Design: Amber
Sound Designer: Johannes Hammers
Audio Post: Lime Studios, LA
Mixer: Mark Meyuhas
###