Bicoastal/London-based Park Pictures’ director Lance Acord brings the drama of the professional arena to the streets in a new 1:30 “Spotlight” for Nike out of Wieden + Kennedy, Portland, OR. Part of a larger “Basketball Never Stops” campaign, the spot features multiple NBA stars such as LeBron James and Kevin Durant, as well as non-pro players and even entertainers like J. Cole, illuminated by spotlights in darkened courts across the globe. The campaign also has a dedicated Facebook page where fans can submit and tag content that demonstrates how basketball never stops in their lives.
The spot opens on an empty NBA arena before transitioning to a foggy street court illuminated by a shaft of light. The spotlight tracks a lone player, driving to the basket, then to another night game in progress. Next we see LeBron James making his way through a crowd of fans at the Tournament of Champions in Shanghai. The spotlight then appears on a train in Harlem and the Brooklyn Bridge. High school, neighborhood and college games appear with the light beaming through underpasses and school buses. LeBron James, Kevin Durant, Amar’e Stoudemire, Dirk Nowitzki, Sue Bird, Hall of Fame coach Mike Krzyzewski and entertainer J. Cole are some of the individuals featured on court and off. The spot closes on the super “Basketball Never Stops” and the Nike logo.
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving.
In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants.
The newly launched Park Pictures Features will debut its premiere project with the upcoming film Robot & Frank directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Liev Schrieber.
CREDITS:
Client: Nike
Title: “Spotlight” 1:30
Agency: Wieden + Kennedy, Portland, OR
Global Creative Director: Alberto Ponte
Associate Producer: Dale Nicholls
Global Creative Director: Ryan O’Rourke
Copywriter: Brandon Pierce
Art Director: Aramis Israel
Director of Broadcast Productions: Ben Grylewicz
Producer: Jen Dennis
Director of Business Affairs: Amber Lavender
Global Account Director: Karrelle Dixon
Account Supervisor: Ryan Johnson
Account Executive: Dino Xu
Production Co: Park Pictures, Bicoastal/London
Director / Director of Photography: Lance Acord
Executive Producer / Owner: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Line Producer: Aris McGarry
Editorial: Rock Paper Scissors, Bicoastal
Editor: Carlos Arais
Editor: Adam Pertofsky
Executive Producer: Carol Lynn Weaver
Post FX: A52, LA
VFX Artist: Patrick Murphy
Producer: Scott Boyajan