Park Pictures director AG Rojas motivates a whole new level of athletic potential in the new 1:18 “Freak Show” for Reebok out of Venables Bell & Partners, San Francisco that aired during NBC’s Super Bowl XLIX pre-game show. The spot acknowledges that tough fitness is a lifestyle not always understood. Its methods are intense, demanding and require real commitment. “Freak Show” is a celebration of those who have chosen to be more than they thought they could be through fitness. It is a challenge to all viewers to “Be More Human.”
The spot is part of Reebok’s fully-integrated “Be More Human” marketing campaign, which is their first with Venables Bell & Partners. In addition to the broadcast spot, the integrated campaign also includes the “Be More Human Experience,” an online destination where fitness enthusiasts can challenge and define what it is to be human. This one-of-a-kind platform, available via desktop, tablet and mobile, features a number of interactive “Be More Human” tools and experiences.
For additional information on the campaign please visit: http://news.reebok.com/GLOBAL/reebok-challenges-the-world-to-be-more-human-with-new-brand-campaign/s/47377c4e-0eb6-451e-966e-7029cb41ed9a
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent, and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.
In commercials, Lance Acord won a 2014 Emmy for his acclaimed Apple “Misunderstood” commercial. Acord’s Nike “Jogger” was named Best TV Spot of 2012 by Creativity Magazine and also got a 2013 Emmy nod. Acord has received three DGA Award nominations for Outstanding Directorial Achievement in Commercials.
Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord, has produced four features, all of which were selected for the Sundance Film Festival within a three-year timespan. Picked up by major distributors were Sundance award-winning Robot and Frank (2013), Infinitely Polar Bear (2014), starring Mark Ruffalo and Zoe Saldana, and God’s Pocket (2014), starring the late Philip Seymour Hoffman. In 2015, Park Pictures went to Sundance with Cop Car (2015), its first thriller, starring Kevin Bacon. Park Pictures won a 2010 Academy Award for the company’s first narrative film, live-action short “The New Tenants,” starring Vincent D’Onofrio.
Credits:
Client: Reebok
Title: “Freak Show” 1:18, :60
Global Advertising Manager: Avelina Daum
Director of Global Brand Advertising: Chris Bruyere
Vice President, Global Brand Communications: Yan Martin
Agency: Venables Bell & Partners
Executive Creative Director: Will McGinness
Creative Director: Erich Pfeifer
Copywriter: Matt Keats
Art Director: Matt Miller
Agency Executive Producer: Joyce Chen
Account Director: John Weber
Production Company: Park Pictures
Director: AG Rojas
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Head of Production: Anne Bobroff
Producer: Pete Vitale
DP: Roman Vasyanov
Editorial: Exile Editorial
Post: The Mill