Park Pictures director AG Rojas delivers a journey against all odds in the inspirational “Nico’s Story” for Powerade out of Wieden+Kennedy, Amsterdam. The spot tells the story of one-legged Nico Calabria, who defies all of his physical limitations to not only play alongside his peers, but develop the athletic talent to be a champion. The story journeys from his early determination to make his first steps to his triumphs on the soccer pitch as a fiercely competitive, an entirely unlimited teenager.

CREDITS
Client: Powerade
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Alvaro Sotomayor, Rosie Bardales
Art Director: Mike Bond
Copywriter: Bernard Hunter
Head of Broadcast Production: Erik Verheijen
Broadcast Producers: Tony Stearns, Lars Fabery de Jonge
Planner: Ben Armistead
Group Account Director: Kirk Johnson
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque
Production Company: Caviar Los Angeles
Director: A.G. Rojas
Directors of Photography: Frederick Backar, Michael Ragan
Producer: Geoff McLean
Executive Producers: Michael Sagol, Jasper Thomlinson
Editing Company: Whitehouse Post London
Editors: Russel Icke, Charlie Harvey
Audio Postproduction: Wave Amsterdam
Sound Designer, Mixer: Alex Nicolls-Lee
Audio Post TVC: GCRS London
Sound Designer TVC: Raja Sehgal
Music TVC: Schmooz France
Artist TVC: Sanj SEN – Powerade 2014 Composition
Music Company TVC: Ultraschmooz
Postproduction: Glassworks Amsterdam
Flame: Kyle Obley, Jesper Nybroe, Bob Rojien
3-D: Tim Bolland, Simon Glas, Eva Kuehlmann
Telecine: Scott Harris
Producer: Armand Weeresinghe
Print Production, Photographer: Levon Biss
Photographers Agent: Seamus O’Cleary @ Bonakdar Cleary
Production Company: Widescope Productions