Park Pictures director Alison Maclean makes women disappear in the name of gender equality in the timely and attention-grabbing new 2:13 PSA “We’re Not There Yet” for No Ceilings: The Full Participation Project, an initiative of the Clinton Foundation, out of Droga5. The spot features the voices of female celebrities including Cameron Diaz, Amy Poehler, Sienna Miller and Jenny Slate, whose physical presence is glaringly absent as we instead see empty seats, barren rooms and vacant staircases. The self-aware dialogue uses subtle comedy to bring levity to the issue at hand of leveling the gender gap through raised awareness.
The campaign leads to the Not There website, which allows visitors to explore the data, take action and spread the word through social media.
The spot is part of the “No Ceilings’” initiative and “Not There” awareness campaign that draws attention to women’s rights, which kicked off on March 8th for International Women’s Day. The campaign includes the website as well as print ads and billboards that tear women from the images, leaving an obvious void to raise awareness for the gap in women’s rights.
Credits:
Client: The Clinton Foundation
Director, No Ceilings: Terri McCullough
Digital Director: Katie Dowd
Chief Communication Officer: Craig Minassian
Director of Communications, Initiatives: Mimi Reisner
Senior Communications Advisor, Office of Chelsea Clinton Communication Manager: Kamyl Bazbaz
Communications Manager: Francesca Ernst
Title: “We’re Not There Yet” 2:13
Agency: Droga5
Creative Chairman: David Droga
Vice Chairman: Andrew Essex
Executive Chief Creative Officer: Ted Royer
Chief Creative Director: Kevin Brady
Creative Director: Casey Rand
Creative Director: Karen Land Short
Copywriter: Colin Lord
Art Director: Inna Kofman
Chief Creation Officer: Sally-Anne Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Verity Bullard
Production Company: Park Pictures
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Dinah Rodriguez
Director: Alison Maclean
Producer: Christopher Grove
Editorial: Droga5 Studios
Editor: Joseph Schulhoff
Music: APM Music
Voiceover Studio: Edge Studio, New York
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent, and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.
In commercials, Lance Acord won a 2014 Emmy for his acclaimed Apple “Misunderstood” commercial. Acord’s Nike “Jogger” was named Best TV Spot of 2012 by Creativity Magazine and also got a 2013 Emmy nod. Acord has received three DGA Award nominations for Outstanding Directorial Achievement in Commercials.
Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord, has produced four features, all of which were selected for the Sundance Film Festival within a three-year timespan. Picked up by major distributors were Sundance award-winning Robot and Frank (2013), Infinitely Polar Bear (2014), starring Mark Ruffalo and Zoe Saldana, and God’s Pocket (2014), starring the late Philip Seymour Hoffman. In 2015, Park Pictures comes to Sundance with Cop Car (2015), its first thriller, starring Kevin Bacon. Park Pictures won a 2010 Academy Award for the company’s first narrative film, live-action short “The New Tenants,” starring Vincent D’Onofrio.