Bicoastal production company Park Pictures directing duo Christian & Patrick take superstition to a new level in the new :60 “Forever 5” for the California Lottery, out of David&Goliath. The spot features a man who obsessively maneuvers every aspect of his life to revolve around the number five. He wakes each day at 5:55a.m., counts his daily actions in units of five, takes five shots of espresso in his coffee, designs a road trip around measurements of five—all because of a lottery win on the number from years ago that he continues to worship and revere.
Credits
Client: California Lottery
Chief Consumer Marketing & Advertising: John Koyama
Senior Advertising Manager: Elizabeth Wills
Marketing Specialist: Linda Barton MacDonald
Title: “Forever Five” :60
Agency: David&Goliath
Founder & Chairman: David Angelo
Executive Creative Director: Bobby Pearce
Creative Director/Art Director: Philipp Dietz
Creative Director/Copywriter: James (Jamie) Cohen
Creative Director/Art Director: Basil Cowieson
Creative Director/Copywriter: Greg Buri
Director of Broadcast Production: Paul Albanese
Sr. Broadcast Producer: Katie Lambrecht
Group Acct. Director: Stacia Parseghian
Management Supervisor: Dominique Branham
Account Supervisor: Lindsay Brown
Assistant Account Executive: Ellen Lovov
Director of Business Affairs: Rodney Pizarro, Esq.
Business Affairs Manager: Camara Price
Assoc. Mgr., Business Affairs: Travis Kohler
Creative Manager: CJ Stockton
Project Manager: Mike Antonellis
Hispanic Agency: Casanova Pendrill
Group Account Director: Melanie Cyr
Account Supervisor: Maritza Rodriguez
Senior Broadcast Producer: Eleana Meazzo
Production Company: Park Pictures
Directors: Christian & Patrick
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Bobroff
Producer: Valerie Romer
Editorial: Spinach LLC
Editor: Katie Turinski
Assistant Editor: Zaldy Lopez
Editorial Producer: Jonathan Carpio
VFX: Method Studios
VFX Executive Producer: Robert Owens
Lead Flame Artist: Emily Irvine
Music: Ring the Alarm
Music Producer: Jenny Hollowell
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and acclaimed filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new talent in both commercials and film.
Park Pictures has earned the highest accolades for their international work, including an Oscar, an Emmy, and 18 Cannes Lions. Lance Acord has earned three DGA nominations for his commercial work and newly-signed directing duo The Mercadantes received a 2015 DGA nomination. Known for their story-driven film work, Park Pictures has been selected for Creativity’s “Production Company A-List” for nearly ten consecutive years. In 2015, co-founder Jacqueline Kelman Bisbee was selected for the 2015 Cannes Lions Film Craft jury and Advertising Age’s prestigious ‘Women to Watch’ honor.
Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord, has produced five feature films, all of which premiered at the Sundance Film Festival. In 2010, Park Pictures won an Academy Award for the company’s first narrative film, live-action short “The New Tenants,” starring Vincent D’Onofrio. Its most recent feature, Other People, starring Molly Shannon and directed by Chris Kelly, recently sold to Netflix.