Bicoastal production company Park Pictures’ director Tom Tagholm pulls at the heartstrings to raise awareness for the unforgiving nature of heart disease for the British Heart Foundation in the new 1:10 “Classroom” out of DLKW Lowe. The spot shows a young boy studying away in his classroom, when his father suddenly appears in front of him and delivers a gut-wrenching good-bye to his son and a plea to “watch over your mother.” With no explanation, he is gone, and the child is called to the principal’s office to be given the devastating news that his father has passed away from a heart attack.
The “Heart Disease is Heartless” campaign also includes the web films “Amazing Dog,” featuring a dog who is suddenly left without an owner during a routine game of fetch without warning, “Calling Home,” where an anniversary Skype call ends in tragedy, and “Alive,” with testimonies from lucky survivors of the disease, that will be hosted on the British Heart Foundation’s YouTube channel.
Credits
Client: British Heart Foundation
Title: “Classroom,” 1:10
Agency: DLKW Lowe
Production: Park Pictures London
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Post Production: Electric Theatre Collective
Editing Company: Work
Sound Design: Wave Studios
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and acclaimed filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new talent in both the commercial and film spheres, and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.
Park Pictures has earned the highest accolades for their international work, including an Oscar, an Emmy, and 18 Cannes Lions. Lance Acord has earned three DGA nominations for his commercial work and newly-signed directing duo The Mercadantes received a 2015 DGA nomination. Known for their story-driven film work, Park Pictures has been selected for Creativity’s “Production Company A-List” for nearly ten consecutive years. In 2015, co-founder Jacqueline Kelman Bisbee was selected for the 2015 Cannes Lions Film Craft jury and Advertising Age’s prestigious ‘Women to Watch’ honor.
Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord, has produced four features, all of which were selected for the Sundance Film Festival within a three-year timespan. In 2010, Park Pictures won an Academy Award for the company’s first narrative film, live-action short “The New Tenants,” starring Vincent D’Onofrio.