Park Pictures director Lance Acord infuses on-the-go parenting with a dose of creativity and humility in the adorable new :30 “The Redressing Room” for Subaru out of Carmichael Lynch. The spot features a well-meaning, yet frustrated mom struggling against her persistent toddler who insists on shedding all of his clothing every time he gets in his car seat. The campaign also includes the additional :30 “The Date,” which features a couple’s spontaneous mini-road trip with unplanned local pit stops for chocolate shakes and fresh fruit essentials while venturing out to get gas for the woman’s stranded truck.
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving.
In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants.
In 2012, Creativity Magazine named Lance Acord’s Nike “Jogger” the Best TV Spot of the year, and for the third time, he was nominated for Outstanding Directorial Achievement in Commercials at the 2012 DGA Awards. He was recently nominated for a 2013 Emmy Award for Outstanding Commercial for Nike “Jogger.”
Also in 2012, Park Pictures Features debuted its premiere project with the Sundance hit Robot & Frank, directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Peter Sarsgaard. They recently wrapped their third film, God’s Pocket, directed by John Slattery and starring Philip Seymour Hoffman, and are in post-production on Infinitely Polar Bear, directed by Maya Forbes and starring Mark Ruffalo and Zoe Saldana.
CREDITS:
Client: Subaru of America
Title: “The Date,” :30
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Executive Creative Officer: Randy Hughes
Associate Creative Director, Writer: Conn Newton
Associate Creative Director, Art Director: Michael Rogers
Director of Integrated Production: Joe Grundhoefer
Executive Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Services Team: David Eiben, Krista Kelly
Production Company: Park Pictures
Director: Lance Acord
DP: Lance Acord
Executive Producer: Mary Ann Marino
Executive Producer, Owner: Jackie Kelman Bisbee
Line Producer: Aristides McGarry
Editorial: Whitehouse Post, NY
Editor: Stephen Jess
Assistant Editor: Tim Quackenbush
VFX House/Online Arist: Volt, Minneapolis/Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: BNW Music (Carl White)
Sound Design: BNW Music (Carl White)
“So Moved” (Performed by Bingo)
Composer: Kevin Richey
Music Supervisor: Jonathan Hecht
On-camera talent: Kandis Erickson, Wes Armstrong
Voice Over Talent: Wes Armstrong (man), Justin Beere (announcer)
Title: “The Redressing Room,” :30
Agency: Charmichael Lynch
Chief Creative Officer: Dave Damman
Executive Creative Officer: Randy Hughes
Associate Creative Director, Art Director: Brad Harrison
Senior Writer: William Bloomfield
Director of Integrated Production: Joe Grundhoefer
Executive Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Services Team: David Eiben, Krista Kelly
Production Company: Park Pictures
Director: Lance Acord
DP: Lance Acord
Executive Producer: Mary Ann Marino
Executive Producer, Owner: Jackie Kelman Bisbee
Line Producer: Aristides McGarry
Editorial: Whitehouse Post, London & LA
Editor: Russell Icke/London & Shane Reid/LA
Assistant Editors: Alessandra Milani & Brandon Porter
VFX House/Online Arist: Volt, Minneapolis/Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: BNW Music (Carl White)
Sound Design: BNW Music (Carl White)
“There’s Nothing Nothing Nothing” (Performed by Caroline Williams)
Composer: Lindsey Williams
Music Supervisor: Jonathan Hecht
On-camera talent: Jennifer Layton, Campbell MacLellan, Luke MacLellan
Voice Over Talent: Jennifer Layton (woman), Justin Beere (announcer)