Park Pictures director Lance Acord dives into the wistful fearlessness of young love in the charming :90 “Pick Up” for Firestone out of Leo Burnett, Chicago. The spot features a young man who whisks his bride-to-be away in his pickup for a shotgun wedding, encountering the occasional roadblock, not the least of which includes an unexpected showdown with the bride’s less-than-ecstatic parents.
Credits:
Client: Firestone
Title: “Pick Up” :90
Agency: Leo Burnett, Chicago
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
Creative Directors: Britt Nolan, Mikal Pittman
Art Director: Mike Costello
Music Director: Chris Clark
Copywriter: Pete Lefebvre
Executive Producer: Juan Woodbury
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Head of Production: Ann Bobroff
Producer: Michaela Johnson
Editorial: Whitehouse Post
Editor: Russell Icke
Editorial Assistants: Caleb Helper, Brandon Porter
Editorial Producers: Joanna Manning, Laurie Adrianopoli
Editorial Executive Producers: Joni Williamson, Dan Bryant
Finishing: Carbon VFX
Partner, EP: Frank Devlin (Carbon VFX)
Creative Director: Chris Noellert (Carbon VFX)
Senior Flame Artist, Online Editor: Pete Mayor
After Effects: Wes Kandel
Computer Graphics Artist: Matthew Stevens
Associate Producer: Nick Vassil (Carbon VFX)
Flame Assistant: Jim Gomez
Sound: Another Country
Sound Engineer: John Binder
Sound Producer: Joanna Woods
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.
In spots, Lance Acord’s Nike “Jogger” was named Best TV Spot of 2012 by Creativity Magazine and also got an ‘13 Emmy nod, and for the third time he was nominated for Outstanding Directorial Achievement in Commercials at the 2012 DGA Awards.
In long form, Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Bisbee and Lance Accord, produced Infinitely Polar Bear (2012), starring Mark Ruffalo and Zoe Saldana, which was purchased by Sony Pictures Classics. God’s Pocket, starring Philip Seymour Hoffman (2012), was picked up by IFC. Both films were chosen for the Sundance 2014 dramatic competition. Additionally, Park won a 2010 Academy Award for their live action short, The New Tenants, and their director Joachim Back.
Park’s London office, led by Executive Producer Stephen Brierley, frequently collaborates with the hottest brands and agencies in Europe, boasting award-winning campaigns for Weetabix, Stella Artois, Canal+ and AXE, to name a few.