New York, NY, January 18, 2013: Bicoastal/London-based Park Pictures director Alison Maclean swaps past relationship baggage for fresh interior designs in the new :30 “New Beginnings” out of Grimm Gallun Holtappels/Thjnk, Hamburg, Germany produced through Soup Films, Berlin. The spot features a woman aggressively tossing the emotional overload of a recent breakup out the window along with her regrettably sentimental household adornments, replacing both the decorations and her attitude with colorful and radiant alternatives.

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About Park Pictures

Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving.

In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants.

In 2012, Park Pictures Features debuted its premiere project with the Sundance hit Robot & Frank, directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Peter Sarsgaard.

Also in 2012, Creativity Magazine named Lance Acord’s Nike “Jogger” the Best TV Spot of 2012, and for the third time, he is nominated for Outstanding Directorial Achievement In Commercials at this year’s DGA Awards.

Credits:

Client: Ikea

Title: “New Beginnings” :30

Agency: Grimm Gallun Holtappels/Thjnk, Hamburg, Germany

Creatives: Florian Grimm, Bettina Olf

Agency Producers: Hermann Krug, Marcella Maack

Production Company: Soup Films, Berlin

Director: Alison Maclean

Music: Yessian Music, Hamburg, Germany

Composer/Arranger: Ralf Denker

Song: “I’m Gonna Change Everything” by Jim Reeves (Dean Martin)

Music EP: Ingmar Rehberg

Music CCO: Brian Yessian

Music Head of Production: Michael Yessian 

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For More Information, contact:  Virginia Scripps, Press Kitchen 310.392.6682