A soaring new spot by Park Pictures Seb Edwards for Lacoste marks a giant leap for the brand, and a cinematic tour de force for the director. In what is being billed as Lacoste’s first TV commercial, a man takes a leap of faith both physically and emotionally for the sport of life. The spot pans back and forth between a pivotal moment in the man’s love life and fantastical leap he takes off the roof of a skyscraper, representing the figurative “big leap” we take in love and life.
The spot closes on the quote, “Life is a Beautiful Sport,” and the famous Lacoste logo.
The commercial is out of BETC Paris and produced by Wanda, Paris.
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving.
In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants.
In 2012, Creativity Magazine named Lance Acord’s Nike “Jogger” the Best TV Spot of the year, and for the third time, he was nominated for Outstanding Directorial Achievement in Commercials at the 2012 DGA Awards. He was also nominated for a 2013 Emmy Award for Outstanding Commercial for Nike “Jogger.”
Also in 2012, Park Pictures Features debuted its premiere project with the Sundance hit Robot & Frank, directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler and Peter Sarsgaard. Park’s feature God’s Pocket, directed by John Slattery and starring Philip Seymour Hoffman, and Infinitely Polar Bear, directed by Maya Forbes and starring Mark Ruffalo and Zoe Saldana, were both chosen for Sundance 2014 in dramatic competition.