Bicoastal production company Park Pictures directing duo Terri Timely takes an architectural look at the world of the vast IBM Cloud in the new :60 “Designed for Data” for IBM, out of Ogilvy NY. The spot utilizes Terri Timely’s signature clever visual composition to snapshot the limitless array of data that can be stored in the IBM Cloud. Within a continuous shot panning out, we see a sleek warehouse with a meticulously constructed lineup of vignettes building upon one another, magnifying the depth and variety of businesses’ usage of the cloud. The campaign also includes three additional :30s that highlight real customers, including “Built for Transformation,” “Ready for New Business Models,” and “Spotlight on Dark Data.”
Credits
Client: IBM
VP, IBM Branded Content and Global Creative: Ann Rubin
IBM Global Advertising Manager: Cecelia Correa
WW Advertising: Vincent Mallet
Advertising Manager, WW Advertising: Jean Glason
Titles: “Designed for Data” :60; “Built for Transformation,” “Ready for New Business Models,” “Spotlight on Dark Data” 3 x :30
Agency: Oglivy NY
CCO NA: Steve Simpson
CEO Ogilvy & Mather NY: Lou Aversano
Executive Creative Director, Lead Creative on IBM: Jeff Curry
Executive Creative Director: Mark Koelfgen
Creative Director: Laurence Gega
Creative Director: Jason Slack
Creative Manager: Rebecca Patrick
Managing Director: Liam Parker
Executive Group Director: Joan Voltz
Management Supervisor: Emily Maier
Account Executive: Emilia Pittelli
Worldwide Planning Director: Dan Ng
Executive Producer: Steve Ford
Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Bobroff
Producer: Michelle Currinder
Editorial: Friendshop!
Editorial Executive Producer: Melissa Mapes
Editorial Producer: Garrett Crabb
Editor: Ben Suenaga
VFX: Art Jail
VFX Creative Director/Owner: Steve Mottershead
VFX Head of Production: John Skeffington
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and acclaimed filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new talent in both the commercial and film spheres, and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.
Park Pictures has earned the highest accolades for their international work, including an Oscar, an Emmy, and 18 Cannes Lions. Lance Acord has earned three DGA nominations for his commercial work and newly-signed directing duo The Mercadantes received a 2015 DGA nomination. Known for their story-driven film work, Park Pictures has been selected for Creativity’s “Production Company A-List” for nearly ten consecutive years. In 2015, co-founder Jacqueline Kelman Bisbee was selected for the 2015 Cannes Lions Film Craft jury and Advertising Age’s prestigious ‘Women to Watch’ honor.
Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord, has produced five features, all of which were selected for the Sundance Film Festival. In 2010, Park Pictures won an Academy Award for the company’s first narrative film, live-action short “The New Tenants,” starring Vincent D’Onofrio.