Bicoastal/London-based Park Pictures’ director Chris Wilcha finds that a car can bind a family together in a surprisingly affecting new :60 “My Dad’s Car” for Chevrolet out of Goody Silverstein & Partners/San Francisco. Additionally, an accompanying 5-minute documentary-style film is posted on Chevy’s website. 
The film and spot chronicle a son tracking down his dad’s beloved ‘65 Chevy Impala, which was sold years ago to pay for the kids’ education. “My Dad’s Car” is one of many initiatives created to help celebrate Chevy’s 100-year anniversary.
“My Dad’s Car” opens on the son of Herb Younger, describing how his dad’s Chevy Impala SS was much more than a car, “It really was his baby.” A super appears, “Twenty years ago Herb Younger was forced to sell his beloved ’65 Chevrolet Impala. Today he gets it back.” The son goes on, “He has no idea that we’ve searched for it. It’s going to be the surprise of his life, I think.” Next we see a family gathering in a park, where Herb plays with his grandkids. Then the car pulls up, prompting a shocked Herb to declare, “Dear, God, that’s my old Chevy.” “We got it, Pop,” says Herb’s other son, followed by shots of a visibly overjoyed father. Moved to tears, Herb boards his old car and takes it for a spin. The son concludes, “It’s not just a car. It’s all the memories and the feelings. It brings all that back.” A voiceover concludes, “From fathers to sons. Chevy Runs Deep.” The logo and “Chevy Runs Deep” tag close out the spot.
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving.
In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants.
The newly launched Park Pictures Features will debut its premiere project with the upcoming film Robot & Frank directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Liev Schrieber.
CREDITS:
Client
Chevy
Title
“My Dad’s Car” :60 and 5:00
Agency
Goodby Silverstein & Partners
Creative Director / Partner
Jamie Barrett
Executive Creative Director / Associate Partner
Hunter Hindman
Agency Business Manager
Heidi Killeen
Executive Producer
Hilary Coate
Producer
MJ Otto
Producer
Jennifer Weinberg
Production Co
Park Pictures
Director
Chris Wilcha
Executive Producer/Owner
Jackie Kelman Bisbee
Executive Producer
Mary Ann Marino
Producer
Ahnee Boyce
Director of Photography
Michael Fitzmaurice
Editorial
Spot Welders
Editor
Catherine Bull
Producer
Carolina Wallace
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