New York/London-based Peepshow Post editors John Resner and Andrea Macarthur follow NBA superstars globetrotting for games in the surprisingly soulful new :90 for broadcast and web, “Love the Game,” for Jordan out of Wieden + Kennedy, NY.

The worldly spot, directed by The Malloys, features footage of NBA luminaries Dwyane Wade, Chris Paul and Carmelo Anthony crashing gyms and playgrounds around the globe set to the hip-hop beat of AWOL One & Daddy Kev’s collaboration “Rhythm”.  From New York and New Orleans to Los Angeles and Beijing, the stars team up with players in city leagues and pick-up games as diverse as the Miami Flamingo Senior Rec. Center and the New Orleans’ Bayou Women’s League, playing side by side and for the pure love of the game.

Says Resner, “The spot is pretty much the players’ love letter to the sport.”

About Peepshow Post

Launched in 2001 by award-winning editor and Whitehouse founder Andrea MacArthur, Peepshow Post is an integrated post-production boutique providing a seamless, solutions-oriented environment that emphasizes creative excellence. Peepshow’s editors, designers and VFX talent collaborate with the industry’s top directors and agencies worldwide to bring their commercials, integrated content, music videos and film to life.

Credits:

Client: Jordan
Title: “Love the Game” :90
Airdate: 10/26/11
Agency: Wieden + Kennedy, NY
CDs: Andy Ferguson, Brandon Mugar
Copywriter: Eric Steele
Art Director: Eric Cosper
Senior Producer: Jesse Wann
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Head of Content Production: Gary Krieg
Editorial: Peepshow Post, NY/London
Editors: John Resner and Andrea Macarthur
Editorial EP: Deborah Sullivan
Producer: Anna C. Butler
Asst. Editor: Adam Hutchinson
GFX: Simon Benjamin
Production: HSI Production, LA
Director: The Malloys
DPs: Chris Doyle, Adam Kimmel
Executive Producer: Rebecca Skinner
Line Producer: Nina Huang
Finishing: Company 3, Bicoastal
Colorist: Tim Masick
Finishing Co. EP: Angela Lupo
Producer: Tara Dowd
Flame: Yoshiko Hirata
VFX Producer: Emily Nelson
VFX Asst.: Adam Gandola
Audio Company: Sound Lounge, NY
Mixer: Glen Landrum
Asst. Mixer: Craig LoGuidice
Music: Awol One with Daddy Kev, “Rhythm”