For T-Mobile’s highly anticipated new ad campaign, Pony Show Entertainment‘s Spike Lee is at the helm directing Dwyane Wade and Charles Barkley. Above you’ll find “Chuck’s Remix,” where a video clip of Barkley’s one-of-a-kind NBA commentary gets passed around, remixed by Cool & Dre and re-touched by players and fans around the country, turning Charles into an overnight viral sensation. The spot launched Christmas Day on ESPN and ABC.

Credits:

Agency: Publics / Seattle

Agency Producer: Leslie DiLullo

Agency Art Dir: Rob Hollenbeck

Agency copywriter: Steve Williams

Production:  Pony Show Entertainment

Director: Spike Lee

Exec producer: Kirson & Frankel

Producer: Fern Martin

DP: Matty Libatique

“Like” Pony Show Entertainment on Facebook