Rabbit directing team + jacksonkarinja signals the coming of a major player in sports broadcasting for the launch of the NBC Sports Network out of Anomaly, NY. Shot in crisp black and white, the campaign includes five :30’s and the :60 “Preparation,” that feature professional and Olympic athletes quietly preparing for impending battle.
The films include Buffalo Sabres’ goalie Ryan Miller, Washington Capitals’ left winger Alexander Ovechkin, Olympic gymnast gold medalist Nastia Liukin, Tour de France cyclist Christian Vande Velde, and L.A. Galaxy players Mike Magee, Sean Franklin and Todd Dunivant. When asked about the experience, + jacksonkarinja notes, “With these films we really wanted to look behind the curtain of our incredible athletes to catch a glimpse of their mental and physical preparation when the spotlights were off, things were quiet, and no one else was around. We wanted to simply and honestly capture not only makes these athletes different from their competitors, but what makes them the best at their sports.” The new NBC Sports network debuted January 2, 2012.

About Rabbit
Launched in 2009, Rabbit is a bi-coastal production company representing a diverse and unique roster of directors, producers, designers, VFX artists and brand experience builders.

We handle all aspects of production, from preproduction through delivery – across platforms, disciplines, technologies and genres – and have developed a creative ecosystem that allows us to draw upon top global talent to fit the needs of any project.

At Rabbit, the only constant is our commitment to learn, collaborate, and celebrate the power of creative thinking.
Credits:

Client: NBC
Channel: NBC Sports Network
Title: “Preparation” :60
Where Shot: Los Angeles CA, Buffalo NY, Washington DC, and Dallas TX
Production Company: Rabbit
Director: + jacksonkarinja
DP: + jacksonkarinja
Executive Producers: Douglas Howell, Joby Barnhart
Producer: Gillian Marr
Advertising Agency: Anomaly, NY
Creative Director(s): Jon Zast & Andy Carrigan
Executive Producer: Andrew Lovenguth
Producer: Jenny Hollowell
Art Director: Dan Simon
Editorial Company: MacKenzie Cutler, NY
Editor: Dave Anderson
Assistant Editor: Sasha Hirschfeld
Editorial Producers: Biz Lynskey (EP), Valerie Sachs (Producer)
Athletes: Ryan Miller (Buffalo Sabres Goalie), Christian Vande Velde (Professional Cyclist), Alexander Ovechkin (Washington Capitals Forward), Nastia Liukin (Olympic Gymnast), Mike Magee, Sean Franklin, Todd Dunivant (LA Galaxy soccer players)

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