Rabbit director Owen Trevor chronicles an intrepid traveler’s cross-continental adventure in the stylish new :60 “Go Further – A Brazilian In China (Director’s Cut)” for Ford out of Blue Hive, Sao Paulo, Brazil and Blue Hive, Shanghai, China. Originally intended for the Brazilian market, the spot follows one sociable man’s journey from Brazil to Asia; noodle-slurping and soul-searching ensue.
Click HERE to see the spot.
The :60 opens on our tour guide, Rafael, boarding a plane in Brazil and landing in China. His voiceover begins, “I went to the other side of the world along with the new Eco Sport.” We see Rafael navigating cityscapes in his Eco Sport, cavorting with Tai chi instructors, eating exotic cuisine and playing Ping-Pong. He concludes, “What I discovered: far away is never far enough. The all-new Eco Sport 2013. Your world just got bigger,” while driving through a road carved from a massive rock wall. The Ford logo and tag, “Go Further,” close out the spot.
About Rabbit
Launched in 2009, Rabbit is a bi-coastal production company representing a diverse and unique roster of directors, producers, designers, VFX artists and brand experience builders.
We handle all aspects of production, from preproduction through delivery – across platforms, disciplines, technologies and genres – and have developed a creative ecosystem that allows us to draw upon top global talent to fit the needs of any project.
At Rabbit, the only constant is our commitment to learn, collaborate, and celebrate the power of creative thinking.
Credits:
Client: Ford Motor Company
Title: “Go Further – A Brazilian In China (Director’s Cut)” :60
Airdate: currently airing
Where Shot: Shanghai, China, Rio De Jinero, Brazil
Production Company: Rabbit, Bicoastal
Director: Owen Trevor
DP: Tim Hudson
Exec. Producers: Joby Barnhart, Douglas Howell
Head of Production: Jeff Sommar
Producer: Lucas Jenner
Advertising Agency: Blue Hive, Sao Paulo, Brazil and Blue Hive, Shanghai, China
CCO-Global Team Ford-Toby Barlow
ECD/South America: Fabio Brandao
CD/South America: Rafael Freire
ECD/Asia Pacific: Doug James
Senior CD/Asia Pacific: Roy Yeo
CD/Asia Pacific: Axel Grimald
Agency Producers: Arrow Kruse, Bob Rashid
Editorial Company: The Whitehouse
Editors: Heidi Black, Rick Lawley
Assistant Editor: James Dierx
Editorial Executive Producer: Joanna Manning
Color Transfer Facility: The Mill
Colorist: Adam Scott
Online Facility: Carbon
Flame Artist: Pete Vitale
Audio Post Company: Lime, Santa Monica, CA
Final Mix: Joel Waters
Music Search Company: Little Ears/LA by Maxwell Gosling
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