Rabbit, Bicoastal director Paul Santana shatters the silence in a powerful new :90 PSA, “Act Now,” for Stop The Traffik, produced direct-to-client. Santana employs eerily ambiguous images of human trafficking in America, accompanied by multi-lingual cries for help. To see “Act Now” and find out more about the organization, visit: www.stopthetraffik.org.

The PSA’s intentionally blurry, disjointed imagery includes shattering glass, the forging of ID cards, a posting of a missing person, a fishnet-clad woman on the dirty bed, dented cars traversing back allies, women with empty stares in a crowded textile factory and flashes of harsh daylight exposing the injustice. In the background, whispers echo in various languages as a non-native English speaker narrates, “This country seems so endless, you can drive and drive and never see another person. You can be lost and so hard to find. I’m still here, but you don’t see me. So I scream to be heard. I scream to be found.” As the PSA progresses, more and more images of shattering glass build to a crescendo, heaping onto the floor under the closing super, “Human Trafficking. In America. Break the Silence. Act now, go to www.stopthetraffik.org.”

Says director Paul Santana, “The general perception is that this type of modern day slavery is only reserved for third-world countries and dark corners of the globe. Much frustration lies in our inability to flush it out or to ever get a good look at it. We approached the storytelling with the hopes of creating a sense of this unseen world, and the frustration that its indefinable nature creates. There are very few people featured for this very reason.”

About Rabbit

Throughout literature, folklore and pop culture, the Rabbit is famed as a trickster, an upstart, a lovable rogue. It is also a new model for a production company. With a talent pool extending from Manhattan to Hollywood to Silicon Valley, Rabbit defies easy categorization. Except for its mischievous nature, of course.

Credits:
Client: Stop The Traffik
Title: “Act Now” :90
Director: Paul Santana
DPs: Greg Daniels, Paul Santana
Editor: Stewart Shevin, BEAST editorial, Detroit
VFX: Joe Laffey
Sound Design: Barking Owl, Santa Monica
###