Lisa Rubisch’s new campaign out of Boathouse taps poignant visuals and Macy Gray’s song Beauty in the World to express the Chobani brand’s ‘go real’ theme.
Client/Ad or Campaign: Go Real Chobani
Advertising Agency: Boathouse
Chief Creative Officer: Margaret McGovern
Executive Producer: Kim Daniels
Production Company: Park Pictures
Director: Lisa Rubisch
Executive Producer/Owner: Jackie Kelman Bisbee
Editorial: Biff Butler @ Rock Paper Scissors
Director of Photography: Jody Lee Lipes & Arnaud Potier
Media Agency: OMD
Digital Partner: Big Spaceship