Dallas, TX, November 3, 2015: Integrated Studio Reel FX editor Quan Tran inserts a new twist on the holiday nostalgia for Dallas Vintage Toys in a humorous new spot out of Dieste. The spot shows a robot-obsessed little boy playing with his favorite toys and dreaming of one day becoming a robot himself. He shows his father his plans for a robot outfit, and his dad lovingly obliges, heading to the garage to glue aluminum, cut cardboard and craft his son the perfect robot gear.
The emotional building is dropped, however, when the father emerges in a high-tech, metal-welded, Hollywood movie-worthy robot suit of his own, much to the chagrin of his son and his own cardboard suit. The spot wraps with the tagline “Feeling five is better than being five.”
Click HERE to view the spot.
Credits:
Client: Dallas Vintage Toys
Title: “DVTV Dallas Vintage Toys Commercial;” :60
Agency: Dieste
Post Production: Reel FX
Senior Editor: Quan Tran
Assistant Editor: Steven Happel
Senior VFX Artist: Laychin Lee
Audio Engineer: Frank Pittenger
Senior Producer: Marcie Teague
ABOUT REEL FX
Reel FX develops and produces animated films, VR and short form content. The company’s feature slate, released under its Reel FX Animation Studios banner, includes The Book of Life with Twentieth Century Fox, which was released in theaters October 17, 2014. The Book of Life was met with critical acclaim and has received four Best Animated Feature nominations from the Golden Globes, Critics’ Choice Awards, Producers’ Guild Awards, and Annie Awards. The title is now available on DVD and Blu-ray. Reel FX’s first full-length animated feature, Free Birds, was released by Relativity Media on November 1st, 2013, grossing over $110 MM worldwide.
Based out of Dallas, Texas, and Santa Monica, California, Reel FX launched its feature length development and production slate in 2010 after almost 20 years of experience as an award-winning one-stop studio for the creation of animated content including films, virtual reality content, live venue projects, commercials, and interactive projects for companies like Fox, Warner Bros., DreamWorks Animation and Universal Studios. The studio maintains a short form division focused on commercials and a newly launched division, Reel FX VR, focused on virtual reality content.