New York and Portland, OR-based Search Party Music depicts school teachers as wonderfully endearing and enthusiastic about the upcoming school year in a back-to-school campaign for Target out of Wieden+Kennedy, Portland. The spots include “Music Teacher”, scored by composer Eric Stamile adaptating Billy Ocean’s song “Caribbean Dreams”, and “Second Grade Teacher”, featuring a piano cue from composer Dan Muffson. Hungry Man’s Wayne McClammy directed the campaign, which playfully illustrates the theme, “School Takes a Lot. Target Has It All.”
About Search Party
Search Party is a bicoastal music hub with a full complement of scoring capabilities, from top-notch music supervision for entertainment and spots to custom tracks for any media. Rooted in a passion for great music, Search Party’s seasoned EPs and music supervisors make it effortless to incorporate the world’s best cinematic composers and recording artists into your branded project. Vast resources and proven relationships make Search Party uniquely qualified to identify the perfect artist for your filmed moment.
Credits:
Client: Target
Agency: Wieden+Kennedy, Portland
Creative Director: Chris Mitton
Executive Art Director: Guy Seese
Copywriter Dan Kroeger
Art director: Patty Orlando
Producer: Andreas Murillo
Music Company: Search Party, Portland, OR
Music Producer: Sara Matarazzo
Composer Eric Stamile (“Music Teacher”); composer Dan Muffson (“Second Grade Teacher”)
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