Digital voter education tool SeePolitical, which energizes voters by explaining the confusing and often boring language of ballot propositions with engaging, unbiased animated shorts, launched videos deconstructing four of California’s November ballot propositions. The videos are being televised exclusively on ABC channels in Los Angeles, Fresno/Central Valley, Sacramento, and San Francisco/Oakland/San Jose as well as Univision Local Media stations up and down the state in English and Spanish until Election Day. SeePolitical’s animated shorts help voters quickly and easily understand what a “Yes” or “No” vote will mean.
“KABC-TV is proud to partner in providing our community this unique service, using the power of our stations on-air, on-line, and in social media to better inform voters,” says ABC President and General Manager, Arnie Kleiner. SeePolitical founder Nate Kaplan adds, “Our partnership with ABC stations in California’s largest media markets and Univision Local Media will help ensure that every household in California can make informed decisions on the ballot propositions this November.”
A seasoned political veteran, Kaplan created SeePolitical after observing that even experienced lawmakers were challenged to understand the convoluted language of ballot propositions. If politicians were unable to make sense of these props, how could voters hope to educate themselves to make informed decisions in the ballot booth? “SeePolitical will give you clarity on what you’re voting on, so your vote counts,” Kaplan explains.
“We have a social responsibility as a media outlet to inform our community on the ballot measures they will face this coming November 4,” said Alberto Mier y Terán, Executive Vice President of Univision Local Media. “Univision Local Media is proud to partner with SeePolitical and ABC to educate our community on these measures, so they can be empowered to make informed decisions and have a voice on the issues that will affect them and their families.”
SeePolitical first launched in June 2014, featuring video content explaining the two ballot measures in the California primary election in concise sound-bites that saved voters time and headaches, allowing them to re-engage in the democratic process. Partnership with ABC stations in California and Univision Local Media is the first step in expanding SeePolitical’s reach. Kaplan is in the process of expanding the brand to cover local and state elections across the country.
SeePolitical’s team of expert policy analysts conducts research for each ballot proposition, ensuring a fair and balanced explanation for both the “Yes” and “No” side. With this information, Emmy Award-winning creative studio and SeePolitical partner Imaginary Forces crafts informative, engaging videos explaining each ballot prop in less than two minutes. SeePolitical also partnered with the Otis College of Art in Design in creating an exciting new SeePolitical class this semester in which the students learned about the issues and contributed their talents toward animating November’s videos.
Stations KFSN-TV, KGO-TV, KABC-TV and KXTV-TV will air the English versions of the videos, while KMEX-TV, KDTV-TV, KUVS-TV, KFTV-TV, KUVI-TV and KBNT-TV will air the Spanish versions. The networks join the League of Women Voters of California Voter’s Education Fund as well as Los Angeles Mayor Eric Garcetti and Los Angeles City Council President Herb Wesson in endorsing the non-partisan voter education tool.
About SeePolitical
SeePolitical is a voter education tool for the modern lifestyle with the ultimate goal of increasing civic engagement and making the political process accessible to all people. SP is a 501(c)(3) nonprofit organization. The organization is not affiliated with any political party or special interest group. See: www.seepolitical.com.