Sonic Union teams up with BBDO New York and MacKenzie Cutler editor Ian MacKenzie to deliver a time travel spot based on the eighties classic “Back to the Future” in an adventurous :30 for GE. Mixer Michael Marinelli crafted the audio mix for the spot, which speeds through the electric city lights of New York City. The spot is part of GE’s “Brilliant Machines” campaign and provides the viewer with a subtle flashback of “Back to the Future” with Marty McFly’s classic Nike sneakers, an “Outatime” license plate, and the nostalgic bright blue flash of the DeLorean. Narrated by the familiar voice of Michael J. Fox, the spot ends with the message, “The turbines of today will power us all into the future.”

ABOUT SONIC UNION

Steve Rosen, Michael Marinelli, and Adam Barone got together for some pints in 2007. After way too many of those, they hatched an audacious plan that would eventually give rise to Sonic Union in late 2008 – their 8,000 foot treehouse and audio mix playground overlooking Union Square.

Over a short period, they’ve grown both staff and capabilities to include: music supervision, motion design production, and voiceover/on-camera casting to their established role as the premiere audio boutique in
New York. Award-winning agencies, editorial firms, visual effects studios, and production houses routinely collaborate with Sonic Union for sound and motion expertise.

Swing on by and let’s play.

CREDITS:

Client: GE
Spot: “The Future Is Now”
Agency: BBDO New York
Chief Creative Officer: David Lubars
Senior Creative Director: Eric Cosper
Senior Creative Director: Michael Aimette
Group Executive Producer: Anthony Nelson
Producer: George Sholley
Copywriter: Laszlo Szloboda
Art Director: Akos Papp
Director of Music and Radio Production: Rani Vaz
Worldwide Senior Account Director: Emma Armstrong
Senior Account Director: Peter McCallum
Account Manager: Lindsey Conklin
Account Manager: Sam White
Assistant Account Executive: David Slifer
Production Company: Chelsea
Director: David Gordon Green
Director of Photography: Simon Duggan
Music House: Human
Edit House: MacKenzie Cutler
Editor: Ian MacKenzie
Visual Effects House: Framestore
Audio Mix: Sonic Union
Mixer: Michael Marinelli