Sonic Union mix engineer Michael Marinelli teams up with mcgarrybowen and Super Prime to art and industry to life through technology for Intel in a new campaign featuring the :60 “Anthem.” The spot artfully weaves together the wide array of advancement driven by the Intel chip far beyond computers, pushing forward advancements in art, film, medical technology, fitness, video games, aerospace and beyond. The campaign also includes two :15 spots “Dancer” and “Wow,” and a 1:40 in-depth look into fashion and technology, “Butterfly.” These spots peer closer at a dancer who recorded her performances with more than 20 Intel cameras, an artist who created a facial projection mapping piece and Turkish fashion designers who used an Intel Edison chip to make the butterflies on a dress come to life.
Each of the spots in the campaign features a rousing remix of Beethoven’s Fifth Symphony, composed by Walter Werzowa and John Luker. Sonic Union’s Michael Marinelli mixed the entire campaign.
Credits:
Client: Intel
Titles: “Anthem,” :60; “Dancer,” :15; “Wow,” :15; “Butterfly,” 1:40
Agency: mcgarrybowen
Managing Director, Executive Creative Director: Marianne Besch
Associate Creative Director / AD: Drew Jaz
Creative Director / Writer: Lorrin O’Neill
Executive Content Producer: Celia Everett
Managing Director, Global Music Production: Jerry Krenach
Senior Music Producer: Jean Scofield
Managing Director: Peter Geary
Account Director: Amy Krieg
Account Executive: Ayesha Khara
Super Prime
Director: Samuel Bayer
Head of Production/Executive Producer: Roger Zorovich
Producers: William Green, Dave Kemp
Bikini Edit
Executive Producer: Gina Pagano
Editor: Gabriel Wyre
Music
“Symphony In Blue” by Musikvergnuegen
Composed and Arranged by: Walter Werzowa, John Luker
Orchestrated by: Alan Steinberger, John Luker, Walter Werzowa
Recorded at Wiener Musikverein, Vienna, Austria
Mixer: Dennis Sands at Capitol Studios
Mastered By: Robert Vosgien at Capitol Studios
Audio Post: Sonic Union
Mix Engineer: Michael Marinelli
Studio Director: Justine Cortale
ABOUT SONIC UNION
Sonic Union helps marketers polish their brand messages by delivering true excellence in sound. In our renowned and inspiring space overlooking Union Square, we enjoy collaborating with ad agencies, content creators, editors and producers. Amplifying and refining their creative intent.
Our group of eight mix engineers/sound designers is led by industry vets Steve Rosen and Michael Marinelli. They are deeply experienced in doing what they love, nurturing exciting new talent and staying away from the donuts.
Thanks to our entire tight-knit and friendly team, Sonic Union is trusted with some of the highest profile commercial audio post work in the business.
