NYC audio post production studio Sonic Union Mixer Mike Marinelli teams up with Microsoft to share their vision of unity and peace in this touching 1:43 spot “The Art of Harmony” out of m:united//McCann. Directed by Jake Scott of RSA Films, the feature shows young creatives and community leaders collaborating to produce artworks promoting harmony and goodwill, using Microsoft computers and tablets. After a tumultuous 2016 for many, the ad reminds that “when the world seems divided, coming together can be a beautiful thing.”
Microsoft called on activists, young leaders and other messengers of peace to participate in the spot and promote the uplifting message, uniting at the end of the spot in front of an interactive mural of their own design.
The celebratory spot was sound directed by Justine Cortale.
Credits
Client: Microsoft
Kathleen Hall – CVP, Global Advertising & Media
Deana Singleton – GM, Global Advertising
Stacey Terrien – Director, Global Advertising
Jenny Leahy – Director, Social
Erin Friedman – Director, Global Advertising
Dawn Novak – Senior Manager, Global Advertising
Ashley Anderson – Manager, Global Advertising
Sally Richardson – Manager, Social
Agency: m:united//McCann
Sean Bryan – Co-CCO
Tom Murphy – Co-CCO
Daniela Vojta –Executive Creative Director
Susan Young –Executive Creative Director
Jim Hord –Executive Creative Director
Daniel Kim – Creative Director
Todd Brown – Creative Director
Chris McMurtrey –Creative Director
Scott Higgins – Creative Director
Roberto Baibich – Creative Director
Nick Ciomperlik – Associate Creative Director
Susann Goerg – Associate Creative Director
David Cappolino – Copywriter
Julie Koong – Art Director
Alicia Foor – Art Director
David Cliff – Director of Creative Technology
Aaron Kovan –Director of Integrated Production
Jeremy Adirim – Director of Interactive Production
Melissa Tifrere –Senior Producer
Mel Senecal – Senior Producer
Rebecca Magner – Producer
Charlotte Popper – Interactive Producer
Eric Johnson – Executive Integrated Music Producer
Sam Belkin – Music Coordinator
Account/Strategy:
John Dunleavy – President
Kevin Nelson – Managing Director
Tina Galley – Executive Account Director
Michelle Kiely –Director of Strategy
Sarah Keiber – Group Account Director
Stella Warkman –Director of Project Management
Todd Sussman – Group Strategy Director
Courtney LeBlanc – Account Director
Maria Villena – Account Executive
Ellie Choi – Account Executive
Alex Cho – Account Executive
Jessica La Torre – Project Manager
Production Company
RSA Films
Director: Jake Scott
Producer: David Mitchell
Director of Photography: Chris Soos
1st A.D.: Howell Caldwell
Line Producer: Jason Groves
Editorial
Rock Paper Scissors
Editor: Biff Butler
Assistant Editor: Mike Shugarmen
Executive Producer: Eva Kornblum
Producer: Lisa Barnable
Finishing/VFX
The Mill
Executive Producer: Melanie Wickham
Producer: Katie Kolombatovich
Lead Flame Artist: Barnsely Wood
Music
“Beauty in the World” by Macy Grey
Audio Mix
Sonic Union
Mixers: Mike Marinelli
Sound Director: Justine Cortale
Color
The Mill
Fergus McCall
About Sonic Union
Sonic Union helps marketers polish their brand messages by delivering true excellence in sound. In our renowned and inspiring space overlooking Union Square, we enjoy collaborating with ad agencies, content creators, editors and producers. Amplifying and refining their creative intent.
Our group of eight mix engineers/sound designers is led by industry vets Steve Rosen and Michael Marinelli. They are deeply experienced in doing what they love, nurturing exciting new talent and staying away from the donuts.
Thanks to our entire tight-knit and friendly team, Sonic Union is trusted with some of the highest profile commercial audio post work in the business.