Sonic Union sound engineers Steve Rosen and David Papa team up with Johannes Leonardo New York and Smuggler to give a pursued hero an added boost for Trident Gum and Mondolez. The :30 “Free Falling” features a clean-cut, sharp-dressed hero being chased through the skies by a bald, mustached cat-owning villain. Unfortunately for the good guy, his parachute fails to deploy and he begins plummeting to his certain demise as the villain laughs in victory. Luckily for our protagonist, his Trident gum allows him to “get in the zone and think on his feet,” giving him a burst of inspiration to use his tailored suit as a parachute, gliding smoothly into the passenger seat of the heroine’s vehicle.

Sonic Union’s Steve Rosen and David Papa mixed the audio, which adds a spy thriller James Bond-esque vibe to the spot.

Credits:

Client: Mondolez
Product: Trident Gum
Title: “Free Falling,” :30
Agency: Johannes Leonardo, New York
Agency Producer: Brian Schierman
Art Director: Joaquin Lynch Garay
Copywriter: Federico Munichor
Senior Integrated Producer: Peisin Yang Lazo
Global Brand Director: Kelsey Robertson
Senior Account Supervisor: Dom Dalton
Account Executive: Charles Christie
Production Company: Smuggler
Director: Jun Diaz
Executive Creative Directors: Jan Jacobs, Leo Premutico
Head of Production: Cedric Gairard, Andrew Colon
Founding Partners: Patrick Milling Smith, Brian Carmody
Executive Producer: Drew Santarsiero
Line Producer: Peter Slowey
Director of Photography, Skouras Agency: Justin Brown
Editorial Company: Cosmo Street New York
Editor: Aaron Langley
Assistant Editor: Joshua Berger
Executive Producer: Maura Woodward
Producers: Anne Lai, Viet-An Nguyen
Music: This Is Care Of, NY
Composer: Rasmus Bille Bahncke
Telecine: CO3, NY
Colorist: Tim Masick
Post Production: Framestore, NY
Executive Producer: Dez Macleod
Creative Director: Marc Smith
Lead Flame Artist Martin Lazaro
Lead Compositor: Matt Pascuzzi
Compositors: Euna Kho, Steve Drew, Sebastian Boulange, Leslie Chung, Hieu Phan, Corrina Wilson, Karch Coon, Greg Gaskins
Junior Compositor: Jose Arauz
Senior Producers: Christa Cox, Nicholas Dziekonski
Animation: Smoke + Mirrors NY
Executive Producer: David Michaels
Senior Flame Artist: Nic Seresin
Lead Designer: Bryan Coleman
Audio: Sonic Union NY
Sound Engineers: Steve Rosen, David Papa
Senior Producer: Justine Cortale

ABOUT SONIC UNION

Sonic Union helps marketers polish their brand messages by delivering true excellence in sound. In our renowned and inspiring space overlooking Union Square, we enjoy collaborating with ad agencies, content creators, editors and producers. Amplifying and refining their creative intent.

Our group of eight mix engineers/sound designers is led by industry vets Steve Rosen and Michael Marinelli. They are deeply experienced in doing what they love, nurturing exciting new talent and staying away from the donuts.

Thanks to our entire tight-knit and friendly team, Sonic Union is trusted with some of the highest profile commercial audio post work in the business.