Sonic Union mixer Steve Rosen teams up with KBS New York and football stud Tom Brady to show how nothing is as luxurious as a night of beauty sleep in the new :60 “Dream in Black: Suite” for Simmons. In the spot, the Patriots quarterback is escorted through a hotel, with a layout reminiscent of The Shining and some eccentric hotel guests to boot. To make things even stranger, Brady’s hotel room is empty except for a Beautyrest Black mattress. None of this matters, though, since “sleep is the ultimate luxury.”

Sonic Union mixer Steve Rosen provided sound design and audio mix for the spot.

Credits:

Client: Simmons

Agency: KBS New York

EVP Marketing: Jeff Willard

VP Marketing Communications: Michelle Montgomery

Creative Director Marketing: Matthew Schachte

Executive Creative Directors: Paul Renner, Jon Goldberg

Co-Chief Creative Officers: Jonathan Mackler, Dan Kelleher

Senior Art Director: Nigel Gross

Senior Copywriter: Ben Cascella

Head of Production: Jenny Read

Executive Producer: Cori Boudin

Executive Direction of Content Affairs: Robin Oksenhendler

Executive Content Business Affairs: Andrea Fagan

President of Business Leadership: Katie Klumper

Group Account Director: Douglas Christian

Account Supervisor: Charles Wright

Executive Director, Brand Strategy: Sam Chotiner

Production Company: Biscuit Filmworks

Director: Noam Murro

Managing Director: Shawn Lacy

Executive Producer: Rick Jarioura

Line Producer: Jay Veal

Director of Photography: Simon Duggan

Editorial Company: Union Editorial

Editor: James Haygood

Senior Cutting Assistant: Joseph Garst

Executive Producer: Caryn Maclean

Producer: Lauren Hafner Addison

Finishing & VFX: Union and MPC

Executive Producer: Caryn Maclean

Producer: Lauren Hafner Addison

Producer: Dorian Douglass

Flame Artist: Jason Ortenberg

VFX: Sue Jang

Matte Painters: Leslie Chung, Hieu Phan

Compositor: Jeff Billon

Music Company: The Rumor Mill

Composer: Original Music

Executive Producer/Producer: Mike Boris

Audio Mix: Sonic Union

Sound Design: Steve Rosen

Audio Mixer: Steve Rosen

Color: Nice Shoes

Colorist: Lez Rudge

 

ABOUT SONIC UNION

Sonic Union helps marketers polish their brand messages by delivering true excellence in sound. In our renowned and inspiring space overlooking Union Square, we enjoy collaborating with ad agencies, content creators, editors and producers. Amplifying and refining their creative intent.

Our group of eight mix engineers/sound designers is led by industry vets Steve Rosen and Michael Marinelli. They are deeply experienced in doing what they love, nurturing exciting new talent and staying away from the donuts.

Thanks to our entire tight-knit and friendly team, Sonic Union is trusted with some of the highest profile commercial audio post work in the business.