Wieden+Kennedy New York and Arcade Edit team up with Sonic Union mix engineer Steve Rosen to launch an epic dunk battle between Clippers basketball star Blake Griffin and the conniving Warner Bros villain Marvin the Martian in the new 2:19 “The Dunk to End All Dunks” for Jordan Brand. In the spot, the famous villain arrives to disintegrate Griffin, but Griffin’s friend convinces the martian to duel it out with a dunk contest instead.
Marvin the Martian has no qualms about using his space-age technology to compete with the basketball legend, using a space-aged basketball to propel him into the air and conjuring aliens to stack on top of each other to reach the hoop. Luckily, Bugs Bunny arrives in the nick of time with a new pair of Jordan Super.Fly 4 shoes equipped with “light speed,” sending Griffin soaring through space, making a pit stop on the moon before eventually come back down to earth for the most epic dunk ever.
The spot was directed by Pacific Rim Films’ Jon Favreau.
Credits:
Client: Jordan Brand
Title: “The Dunk to End All Dunks;” 2:19
Agency: Wieden+Kennedy New York
Executive Creative Directors: Jaime Robinson, David Kollbusz
Creative Directors: Jimm Lasser, Gary Van Dzura, Mike Giepert
Art Director: Jed Heuer
Copywriters: Al Merry, Laddie Peterson
Producer: Allison Hill
Assistant Producers: Kristen Johnson, Lisa Delonay
Head of Integrated Production: Nick Setounski
Account Team: Jerico Cabaysa, Jonathan Chu
Media Team: Kario Cordova, Justin Lam, Branden Bouvia
Strategic Planner: Stephanie Missier
Project Manager: Sunjoo Ryou
Business Affairs Team: Sara Jagielski, Sonia Bisono, Carolina Hernandez, Lindsey Timko
Production Company: Pacific Rim Films
Director: Jon Favreau
Executive Producer, UPM: Annie Johnson
Head of Production: Bryan Mitchell
Line Producer: Julia Robertson
Production Supervisor: Tatiana Vallin
1st Assistant Director: Aldric Porter
Director of Photography: Jeff Cronenweth
Production Designer: Christopher Glass
Editorial Company: Arcade Edit
Editors: Geoff Hounsell, Will Hassell
Executive Producer, Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Jamie Lynn Perritt
Assistant Editor: Laura Sanford
Visual Effects Company: The Mill New York
Executive Producer, The Mill: Zu Al-Kadiri
Producer: Katie Kolombatovich
Shoot Supervisor/Creative Director: Westley Sarokin
Shoot Supervisor: Ed Boldero
Audio Post: Sonic Union
Mix Engineer: Steve Rosen
Studio Director: Justine Cortale
2D Lead Artists: Westley Sarokin, Jade Kim
2D Artists: Jeff Butler, Margolit Steiner, Sung Eun Moon, Alex Dreiblatt
About Sonic Union
Sonic Union helps marketers polish their brand messages by delivering true excellence in sound. In our renowned and inspiring space overlooking Union Square, we enjoy collaborating with ad agencies, content creators, editors and producers. Amplifying and refining their creative intent.
Our group of eight mix engineers/sound designers is led by industry vets Steve Rosen and Michael Marinelli. They are deeply experienced in doing what they love, nurturing exciting new talent and staying away from the donuts.
Thanks to our entire tight-knit and friendly team, Sonic Union is trusted with some of the highest profile commercial audio post work in the business.