Dick’s Sporting Goods’ new campaign out of Anomaly encourages people to “sing your swing, not some idea of a swing.” Sonic Union‘s Mike Marinelli mixes the commercial and Smuggler’s Mike Malkin directs, with a knowing V.O. by golfing great Arnold Palmer.
Screen shot 2013-03-08 at 10.30.06 AMAgency: Anomaly
Client: Dick’s Sporting Goods
Executive Creative Director: Mike Byrne
Creative Director: Seth Jacobs
Art Director: Mark Sarosi
Head Of Production: Andrew Loevenguth
Producer: Emma Starzacher
Brand Director: Damien Reid
Project Manager: Rachel Miller
Director: Max Malkin
Production Company: Smuggler
Executive Producer: Allison Kunzman
Head of Production: Andrew Colon
Producer: Pedro de Oliveira
Production Supervisor: Connie Swanson
Director of Photography: Michael Ozier
1st AD: Peter Jackson
Production Designer: Eric Brown
Editorial: Cut & Run
Editor: Akiko Iwakawa
Executive Producer: Rana Martin
Producer: Ashley Carrier
Telecine: Mark Gethin
Telecine: MPC LA
Online: Cut & Run
Online Producer: Ashley Carrier
Sound: Sonic Union
Mixer: Mike Marinelli
Producer: Justine Cortale
Music Producer: James Alvich
Music: MAS Music and Strategy