The 2013 PromaxBDA Sports Media Marketing Awards honored the top creative marketing efforts from the international sports marketing industry. SuperExploder mixer Jody Nazzaro‘s work on the comical spot for ESPN/The Vault “Bulls Mascot” earned Gold Awards for “Best Spot” and “Best Use of Humor.” The spot, co-branded for the release of “Taken 2,” features the red furry mascot Benny from the Chicago Bulls fleeing in terror after receiving a grim call from Liam Neeson revealing that he has kidnapped the Bull’s mother and threatening to come after him next.
Credits:
Agency: The Vault
Client: ESPN
Senior Director, ESPN CreativeWorks: Ashley Smith
Diretor, Multimedia Creative, ESPN CreativeWorks: Jay Marrotte
Executive Creative Director, The Vault: Jon Paley
Executive Producer, The Vault: Sally Kapsalis
Account Director, The Vault: Josh Weissglass
Production Coordinator, The Vault: Stephanie Mueller
Audio: SuperExploder
Sound Designer/Mixer: Jody Nazzaro
Editors: Peter Hollander, Sam Dakil
Online and VFX: Sam Dakil
Color Grading: Katabatic Digital
About SuperExploder
SuperExploder is the preeminent destination for all things audio. We’re a boutique facility located in Chelsea, NYC, offering comprehensive sound services—mixing in Stereo and 5.1 Surround Sound, sound design, creative services and casting—for commercials, promos, radio, feature films, web content and experiential projects. We’re home to industry leading mixers Jody Nazarro and Ted Gannon. And we represent the talents of David Brent, Michael Carey, Peter Fish, Brady Hearn Josh Kirsch, TK Lawrence, and Ted Gannon for original music compositions.
We feature five mix studios, including two 5.1 Surround Sound studios, one designed by John Storyk and one by Brian Dorfman of Orchard Design. Under Executive Producer Beth Cummins, our work includes commercial projects for Saatchi & Saatchi, Publicis, Hachette Book Group and Euro along with original compositions for Head & Shoulders, Lysol, Cheerios, Nick, TruTV, Selsun Blue, LUVS and Charter Cable. Broadcast work features USA Network, Spike TV, Comedy Central, Logo VH1, Nick, Cloo, TruTV, A&E and ESPN.