Venice, CA-based The Mission elevates skateboarding to unexpected levels in the new :30 “Satellite” for Mountain Dew out of BBDO NY. The spot features a trio of Dew-amped and gutsy skaters who take to the skies to uncover the half-pipe potential in a towering satellite dish. The Mission handled VFX on the spot to enhance the perilous skateboarding adventure by creating a CG satellite, extensive matte painting, rig removal and texture and lighting work.
“Satellite” opens on three teen boys taking a Mountain Dew break post-skateboarding. The monotony is quickly broken when one of the boarders spots a hefty satellite dish atop a nearby hill. The trio scales the fence and makes their way up the ladder to the top of the dish. Taking a moment to quickly survey the stellar skateboarding conditions, they strap on their helmets and start skating the ramps of the dish’s interior. After working up a thirst, they pause for another refreshment break, sitting on the side of the satellite dish before cracking open a fresh Mountain Dew. As they enjoy their beverage, the dish adjusts its angle to receive a new signal, dramatically tipping away from the skaters. The teenagers grip onto the side for safety, suddenly fearful for their lives. But after taking a swig of his drink, one boarder regains his courage and heads back in for another round, howling with excitement. The spot closes with a bottle of Mountain Dew and the super, “Do the Dew.”
About The Mission
The Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.
With the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a nimble and dynamic powerhouse of a partner to deploy into your creative process.
From concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project.
Credits:
Client: Mountain Dew
Title: Satellite
Agency: BBDO NY
EVP, Senior Account Director: Tara DeVeaux
Account Manager: Christina Liu
EVP, Executive Creative Director: Lauren Connolly
EVP, Executive Creative Director: Tim Bayne
Creative Director/Copywriter: Oliver Handlos
Creative Director/Art Director: Jens Waernes
Executive Producer: Chris Lenz
Production Company: @radical.media
Director: Tarsem
Executive Producer: Frank Scherma
Executive Producer: Tommy Turtle
Production Supervisor: Rebecca Deelo
Head of Production: Cathy Dunn
VFX: The Mission
Creative Director: Rob Trent
Executive Producer: Michael Pardee
Flame: Brad Scott
Animation Director: Piotr Karwas
Animator: Samir Lyons
Modeler/Texturer: Raul Dominguez
Rigger: Rick Grandy
VFX Producer: Diana Cheng
Editorial: Whitehouse Post
Editor: Ben Stephens
Executive Producer: Lauren Hertzberg
Post Producer: Marcia Wigley
Audio Post: Sonic Union
Sound Designer/Mixer: Michael Marinelli