The Mission and 72andSunny spotlight the undeniable love between men and their electronics in the latest :30 “Shhh” for Samsung.  The spot features a man visiting his brother-in-law, only to find that he has purchased the new Samsung television. He sits in awe watching the ultra-HD video of a surfing competition and in turn, forgets where he is and begins rambling about ordering a steak dinner. The spot concludes with the Samsung tag, “TV Has Never Been Better.”

Credits:
Agency:72andSunny
Client:Samsung TV
Director:Matt Aselton
Executive Creative Director:Jason Norcross
Group Creative Director:Gavin Milner
Group Creative Director:Grant Holland
CD/Writer:Barton Corley
Production Company:Arts & Sciences
CD/Designer:Jamie Reilly
VFX/Animation: The Mission, Venice, CA
Executive Producer: Michael Pardee
Creative Director: Rob Trent
Lead Flame: Joey Brattesani
Flame: Michael Vaglienty
Design: Tony Meister
VFX Producers: Stacy Kessler Aungst