New York-based Washington Square Films directing duo Ben/Dave (Ben Hurst and Dave Thomas) amplify a routine Saturday night to kingpin status in the new :60 “Crushing the Competition” for Bowlmor AMF out of Concept Farm, NY. The trick-filled spot mimics a television infomercial and features bowling pro Jason Belmonte dazzling a captivated live audience with demonstrations on how to “crush it” on a Saturday night by aiming his skills at scenarios positioned directly on the lanes. He disrupts typical weekend activities with his skills, derailing an intimate dinner at a fancy restaurant and smashing through a crowded bar and a noisy club, leaving the audience calling for more of this brand of Saturday night action.
The new spot is part of a three-year TV and digital campaign that seeks to establish Saturday night as “Bowling Night in America.”
Credits:
Client: Bowlmor AMF
VP, Marketing: Colie Edison
Title: “Crush Your Saturday Night,” :60, 2 X :30
Agency: Concept Farm, NY
Creative Director: John Gellos
Executive Producer: Mike McCall
Copywriter: Tim Noble
Art Director: Dayna Bieber
Producer: Janet Muentes
Account Director(s): Sean Biederman, Scott Nieman
Directors: Ben Hurst, Dave Thomas
Executive Producer: Kyle Martin
Line Producer: Barry Heaps
Director of Photography: Munn Powell
Editorial Company: Post Farm
Editor: Jesse Coane
Director of Post Production: Mike McCall
Sound Company: PureSound NYC
Sound Designer: Joe Miuccio
Mix Company: PureSound NYC
Mixer: Joe Miuccio
About Washington Square Films
Over its 15-year tenure, Washington Square Films has grown to be considered one of the most respected production companies in the industry.
Boasting a sharp eye for talent, a high level of integrity and a discriminating downtown New York sensibility, the company has produced award-winning independent films and commercials, as well as forged a thriving entertainment management division. On any given day, the seasoned producers and managers at Washington Square Films are likely to be working with some of the most revered actors and promising directors in the business.
From its headquarters on New York City’s Bowery Street, and satellite office in Los Angeles, the company manages and collaborates with an internationally recognized roster of writers, directors and A-list talent in entertainment and advertising. Washington Square Films receives regular accolades at The Academy Awards, Peabody Awards, Independent Spirit Awards, Golden Globes and Cannes Lions, along with selection for top International festivals such as Sundance, TIFF, New York Film Festival, Tribeca, Berlin and Locarno, and continues to break new ground in creative production.