Wieden+Kennedy New York teams up with MacKenzie Cutler editor Gavin Cutler to soar to a staggering level of comfort inspired by a simple soaping in the new :60 “Shampoo” for Southern Comfort. Sonic Union mixer Steve Rosen provided the audio mix for the spot, which is a continuation of the “Whatever’s Comfortable” campaign. The spot features a scruffy man pleasantly ignorant to his unfitting presence at a salon due to the extreme comfort he is experiencing from his shampooing, with a glass of Southern Comfort in hand.

Credits:

Client: Southern Comfort

Title: “Shampoo” :60

Agency: Wieden+Kennedy, New York

Executive Creative Director: Scott Vitrone

Executive Creative Director: Ian Reichenthal

Creative Director: Jimm Lasser

Creative: Nick Kaplan

Creative: Jeff Dryer

Producer: Orlee Tatarka

Head of Content Production: Lora Schulson

Production Company: Biscuit Filmworks

EP: Shawn Lacy

EP: Holly Vega

Director: Tim Godsall

DP: Darko Suvak

Line Producer: Rick Jarjoura

Editorial: MacKenzie Cutler

Editor: Gavin Cutler

Assistant Editor: Ryan Steele

Post Executive Producer: Sasha Hirschfield

VFX: The Mill

Song: “The Beat”

Artist: Lou Johnson

Music Supervisor: Andrew Charles Kahn

Music Supervision: Good Ear Music Supervision

Audio Post: Sonic Union, NY

Mixer: Steve Rosen

ABOUT SONIC UNION

Steve Rosen, Michael Marinelli, and Adam Barone got together for some pints in 2007. After way too many of those, they hatched an audacious plan that would eventually give rise to Sonic Union in late 2008 – their 8,000 foot treehouse and audio mix playground overlooking Union Square.

Over a short period, they’ve grown both staff and capabilities to include: music supervision, motion design production, and voiceover/on-camera casting to their established role as the premiere audio boutique in
New York. Award-winning agencies, editorial firms, visual effects studios, and production houses routinely collaborate with Sonic Union for sound and motion expertise.

Swing on by and let’s play.