Wieden+Kennedy New York teams up with MacKenzie Cutler editor Gavin Cutler to soar to a staggering level of comfort inspired by a simple soaping in the new :60 “Shampoo” for Southern Comfort. Sonic Union mixer Steve Rosen provided the audio mix for the spot, which is a continuation of the “Whatever’s Comfortable” campaign. The spot features a scruffy man pleasantly ignorant to his unfitting presence at a salon due to the extreme comfort he is experiencing from his shampooing, with a glass of Southern Comfort in hand.
Credits:
Client: Southern Comfort
Title: “Shampoo” :60
Agency: Wieden+Kennedy, New York
Executive Creative Director: Scott Vitrone
Executive Creative Director: Ian Reichenthal
Creative Director: Jimm Lasser
Creative: Nick Kaplan
Creative: Jeff Dryer
Producer: Orlee Tatarka
Head of Content Production: Lora Schulson
Production Company: Biscuit Filmworks
EP: Shawn Lacy
EP: Holly Vega
Director: Tim Godsall
DP: Darko Suvak
Line Producer: Rick Jarjoura
Editorial: MacKenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Post Executive Producer: Sasha Hirschfield
VFX: The Mill
Song: “The Beat”
Artist: Lou Johnson
Music Supervisor: Andrew Charles Kahn
Music Supervision: Good Ear Music Supervision
Audio Post: Sonic Union, NY
Mixer: Steve Rosen
ABOUT SONIC UNION
Steve Rosen, Michael Marinelli, and Adam Barone got together for some pints in 2007. After way too many of those, they hatched an audacious plan that would eventually give rise to Sonic Union in late 2008 – their 8,000 foot treehouse and audio mix playground overlooking Union Square.
Over a short period, they’ve grown both staff and capabilities to include: music supervision, motion design production, and voiceover/on-camera casting to their established role as the premiere audio boutique in
New York. Award-winning agencies, editorial firms, visual effects studios, and production houses routinely collaborate with Sonic Union for sound and motion expertise.
Swing on by and let’s play.