Agency SUNO United Creators and Creative Studio LOBO Craft Mixed Media Animated Campaign for the Brazilian Brewery
Creative design and mixed media studio LOBO conducts the Eisenbahn locomotive once again on its barreling journey to collect and deliver classic beer ingredients in a stop-motion spot for the brewery, out of agency SUNO United Creators. Directed by Gabriel Nobrega, Eisenbahn founder Juliano Mendes steers the train down dizzying tracks, collecting payloads of hops, grains and more, heating up the beer-making process.
Matching the spirit of “craft” that remains the basis of Eisenbahn’s philosophy, the spot was produced with a combination of live-action and playful animation styles including pixelation, and mixed-media live elements seeing the train along its tracks–and even diving into the lager itself. LOBO constructed an entire bar in-studio for the shoot, printing every frame of animated sequence on actual cut and painted cardboard.
Credits:
Director: Gabriel Nobrega
Advertiser: Eisenbahn
Agency: SUNO United Creators
Executive Producers: Francisco Puech Leão, Alberto Lopes, Sérgio Salles
DP: Lucas Andres Barreto
Art Director: Marcos Gardonyi Carvalheiro
Attendance: Thaís Lopes, Marcia Guimarães
Producer: Eduardo Silva, Ricardo Vaz
Post Coordination: Clara Morelli, Rosangela Gomes
Coordination of Stop Motion and Miniatures Team: Bianca Viani
Art Direction and Set Design Stop Motion / Miniatures: Fabiana Fukui, Borys Duke
Art Assistant: Michelle Chuang, Ani Valentim and Pedro pine
Miniature Roller Coaster Project: Carmem Guerra
Miniature Train: Leonardo Muela, Ricardo Argenton
Rigs | Stop Motion / Miniature: Leonardo Muela, Ricardo Argenton, Nidin Sanches
Art | Stop Motion / Thumbnails: Fabiana Fukui, Borys Duke, Moon Nucci
Animation and Motion Control Assistant | Making of: Nidin Sanches
Executive Production Assistant: Marcelo Abrahão Jacob
Practical Special Effects Technician: Shiyozi Izuno Filho, Julio Aires Sobrinho
Cenotechnician: Aldacir Alberto Leonarchik
Camera Operator: Renato da Silva Fonseca Leitão
Object Production: Ana Paula Cordeiro Braga
Costume Designer: Juliana Freire Prysthon
Prop Master: Ana Lúcia Valentim
Makeup Artist: Ronaldo da Cunha Teixeira
Chief Electrician: José Antonio Taffe
Chief Driver: Daniel Francisco dos Santos
Post Coordination Assistant: Bruna Boretto
Animatic: Marcos Samia, Márcio Nicolosi
Assembly: Eduardo Silva
3D Coordination: Marcos Samia
Modeling: Marcos Smirkoff, Guto Sposito
Texture: Felipe Ferreira
Render: Felipe Ferreira, Marcos Samia
Simulation: Gabriel Reid, Lucas Stringhetti
Color: Leticia Blanco
Comp Head: Leandro Pena
Comp: Carlos Campos, Nara Andrade, Rodrigo Silva, Leonardo Augusto da Silva
Roto: Diego Ruiz, Gassan Abduni
Sound Production: DaHouse Audio
About LOBO
Lobo is a creative design, animation and mixed media studio sparking curiosity through imaginative, universally compelling narratives. On a ceaseless exploration of the moving image, our collective of directors, artists and designers thrive at the intersection of art, craft and technology.
With offices in NYC and São Paulo, we stand for bold style and innovative visual language, partnering with ad agencies, TV networks, film studios and brands to dream new ways to bring color, passion and spirit to life through dynamic storytelling.