On Ad Age: Wpromote acquires Giant Spoon—inside the strategy that inspired the deal

Performance marketing agency Wpromote has acquired Giant…

In Shots: BUTTER Music and Sound Welcomes David Senécal

BUTTER Music and Sound has engaged Montréal-based composer…

Press Kitchen Wins Small Agency New Business Team of the Year at Agency Compile New Business Awards

  Press Kitchen earned Agency Compile's highest new…

BUTTER Music and Sound Wins Big at Clio Sports for Nike and Jordan Scores in LBB

BUTTER Music and Sound captures multiple Clio Sports Awards…

How Influencers Took Over Advertising—And Why Gen Z Likes It That Way

In public relations, we’re wired to craft narratives that…

Zambezi ‘Brand Performance Gap’ in Campaign Movers & Shakers

This week’s agency news, people on the move and brand buzz.…

“A Diamond Is Forever” AOR, Giant Spoon on MediaPost: ‘Diamond’ Campaign Engineers Sports Blitz

“A Diamond is Forever” campaign for natural diamonds took…

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